Harlem(Whole Foods)

Release Year: 2021
A collage video about gentrification. In 2017, Whole Foods attempted to sell a $12 chopped cheese on a food station called “The 1492”, I kid you not. After the immediate and intense backlash from all of New York City, they quietly removed it from their catalog, hoping we would forget about it. I have not.

Directors: Ollie Corchado and Juan “Wamoo” Alvarez
Video Editing: Juan “Wamoo” Alvarez
Actors: Varvara Ilchenko , Justin Blake Broido and Juan “Wamoo” Alvarez
Production Assistant: Nate Betancourt
Music Production: Nelson Gonzalez
Song written and performed by: Juan “Wamoo” Alvarez